Dotwords // Transcreation e copywriting

Transcreation and Copywriting

What is "Transcreation"?

Transcreation is the process of adapting a creatively or emotionally charged text from one language to another. This approach is used when the content includes elements that are difficult, if not impossible, to translate directly, such as irony, wordplay, idiomatic expressions, and more. Transcreation becomes essential when a literal translation would distort the meaning or fail to convey it appropriately.

Also known as creative translation, transcreation is a key element in marketing strategies focused on brand storytelling and promotional materials. When shaping a communication strategy, it is crucial for businesses to consider transcreation. Personalized messaging is what makes a brand stand out in a competitive landscape.